dave martinez photography » Official website of Dave Martinez Photography, Photographer based in Tacloban City, Leyte, Philippines.


What is with the letter X anyway? photographically speaking.

I’m referring to the name of the camera models lately… have they ran out of choices out of the 26 letters of the alphabet?

I’ll try to mention the ones that have X:

Fuji X100

Fuji X10

Fuji X Pro 1

Ricoh GXR

Olympus XZ1

Panasonic GX1

Canon G1X

Canon 1DX

(Not to mention we have the new Panasonic X lenses.)

Heck, even Nikon has some like the D1x, D2xs and D3x. Leica has the X1. And so on and so forth.

(why is this website called www.xdayv.com anyway? just saying.)

The letter X is (or was?) usually related to something taboo, restricted or prohibited. It connotes negativity in a way, like X can be meant “wrong” or “mistake”. It can also convey to “mark a spot” or a “dead-end”, like “X marks the spot”.

But why do these companies keep on using the letter X? Have they ran out of their creative juices? Or maybe… it has mystical powers that can propel to soaring high sales and profits and success to the product?

There must be a good, educated and well-researched reason for these companies to include the letter X, don’t yah think?

Does the letter X give more impact to the photographer (/buyer)?

Is the letter X more sexy than the others? Is it because there’s an X-factor to the letter X?

Does the letter X bring more marketing mileage than the others? Does it have a better recall? What do you think?

Or let’s just put it this way… the letter X is hot.

hot & soaring high...

Photographer’s note: F/8, 1/640, ISO 200, Nikon D700, Nikkor AFD 85mm 1.4

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